Marketers need content analytics to measure cross-channel campaigns [study]
In order to measure content marketing performance in a multichannel world, brands need analytics that compile data from numerous platforms.
News
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Digital first journalists use social media to amplify news content reach
Brands publishing news content to the web can reach the right prospects through organic search.
Initial reports show Vine and Instagram are close competition
Marketers’ video campaign decisions just got harder – Vine and Instagram are proving to be strong competitors.
Nurture leads with online content to fuel free-to-paid conversions
Consumers opt-into brand experiences, but they must be convinced to convert via exceptional online content.
Google tells marketers missing link data won’t impact search rankings
SEOs who noticed link data missing from their Google Webmaster Tools won’t see their search marketing efforts falter, according to a recent announcement.
Brands must optimize their online presences to drive offline transactions
A new study shows brands aren’t doing everything in their power to convert offline shoppers with online media.
Brands know they need to expand their internet marketing practices [study]
Numerous studies point to the same conclusion – content marketing is becoming the focus of brands’ digital advertising strategies.
Data suggests digital ad spend upticks going to search & social
Social media marketing and SEO are widely popular practices for digital marketers, dominating ad dollars in 2013.
Facebook ‘Reader’ aims to turn network into news content provider
Speculation is circulating that Facebook’s Reader project might turn the network into more of a news content provider than online yearbook.
One in three web users discover brands through social media marketing
A new study suggests social media marketing is one of the most effective ways to drive website traffic, second only to organic search.