New Google tool ranks sites’ UX with visitor feedback
A new Google tool allows webmasters to garner feedback from site visitors so they can improve usability for higher search rankings.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Use email content to score B2C conversions
A study shows ecommerce spending will continue to rise and marketers who use email marketing might see their conversion rates increase.
Consumers want factual, fresh and free news content
People are reading more news online, and brands must deliver accurate, timely news updates to reach their online audiences.
Consumers Like brands on Facebook because…
A new study outlines the top reasons users Like brands on Facebook, and how it differs by company and industry.
3rd and 8th places take the cake in Google’s search carousel [data]
Initial studies show search results don’t follow standard web traffic patterns in Google’s new carousel display for local listings.
FTC warns search engines to distinguish paid content
Due to search engines’ non-compliance, the FTC issued new requirements for web content transparency.
Is Google rolling out new algo updates already?
SEOs are sounding off that Google might be updating spam-fighting search technologies just after rolling out two changes this spring.
Webmasters need more data? Google’s got your back
Marketers who demand more information about website performance are in luck – Google’s bringing search query, backlink data to Webmaster Tools API.
SMBs set internet marketing bar high for remainder of 2013
A new poll finds SMBs have specific goals in mind for their content and social marketing efforts, allocating funds toward each channel.
Don’t ‘Pintimidate’ prospects with social content
Four in 10 women are ‘Pintimidated’ by perfect images on Pinterest – Marketers can use this data for stronger social marketing.