Vine vs. Instagram, round 2 and revining
Vine announces an update, chocked full with new features that might win back some marketing share from video content competitor, Instagram.
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Yahoo purchases Qwiki to grow mobile arsenal
Yahoo purchased another startup on July 3, 2013. This time CEO Marissa Mayer acquired Qwiki, a mobile social video application.
Twitter experiments with tailored ad targeting
Twitter announced it will soon deliver ads tailored to users’ interests in an effort to provide relevant, real-time content.
Reddit study provides a lesson in audience targeting
A study finds Reddit users are mostly young males, proving the importance of considering each social network’s audience when creating content.
StartPage and Ixquick – The alternative search engines that could?
Despite skepticism about initial upticks in alternative search engines’ search volume, underdogs continue to hit traffic benchmarks.
Check out Google’s user-friendly analytics bar
To help SEOs achieve the best results, Google recently introduced a new navigation bar that walks marketers through content analytics.
Bing gives SEOs more control over deep linking
Bing announced SEOs can now manually block certain site destinations from Deep Links in SERPs, giving webmasters more control over UX.
No. 1 email marketing challenge: Creating relevant content
A new survey shows that B2Bs and B2Cs say writing relevant and interesting content is their No. 1 email marketing challenge.
Text-heavy cover photos now permitted on Facebook
Brands can now create custom Facebook cover photos that advertise seasonal deals, include CTAs and drive clicks.
Why social media follower counts aren’t everything
Brands shouldn’t focus on follower counts as the main indicator of internet marketing success because spammers still sell fake accounts.