Branded website content is just what the doctor ordered
Evidence shows content marketing is not just for ecommerce and tech brands. The pharma industry is seeing results from branded web content.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Email marketing alert: Use words that fuel clicks
Email marketing is still a crucial component for brands’ online success, and some headline keywords will fuel stronger results.
Social media: A fundamental shift in consumer communication
Marketers must stay active on social networks because data shows consumers spend more time checking social sites than email.
Social monitoring impacts brands’ bottom lines, and saves lives
A new article in the New England Journal of Medicine shows how one scientist uses social media data to prevent infectious disease outbreaks.
A healthy dose of content marketing can fuel nutritious diets
A study shows Americans care about the ingredients in the food they eat, and they’re sometimes swayed by marketing campaigns about new superfoods.
AdWords report shows when poor quality’s killing results
Google added new reporting functions to AdWords to let marketers know if their ads and website content are worthy of top ranking positions.
Cutts on external links: Do it early and often
When publishers are linking to primary sources in their news and blog content, they should provide links near the top of the page, Cutts says
Want to know who’s viewing social content? LinkedIn will tell you
LinkedIn’s new features add to a widening array of tools that marketers can use to measure their web content and social media marketing performances.
Social video update: Brands spark engagement on Instagram
In the ongoing battle for social video domination, Instagram video continues to separate itself from the pack.
Marketers’ social media strategies are dead on [data]
Marketers and consumers are aligned on which social media networks are worth the most attention and web content.