Analytics: Do you use it or not?
Brands produce higher quality marketing collateral when they leverage the power of content analytics. Data often helps marketers tell their stories smarter.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Bing makes play for search share with expanded autocomplete
Marketers must pay close attention to Bing in the coming months because the second-leading search engine introduced a new autocomplete feature similar to Google’s Knowledge Graph.
Are PPC campaigns at risk as Yahoo experiments with color?
Marketers should consider investing in content strategies at the expense of PPC campaigns to avoid issues with sponsorship transparency.
Facebook leads in social shares, but is it best for all brands?
Marketers must consider which social channels are the best avenues for sharing web content.
Hashtag of the Week: #SEObrags – Tell us about your SEO wins
Brafton’s Hashtag of the Week is #SEObrags. Use the hashtag and @mention @Brafton to brag to us about your SEO strategy.
New Facebook feature supports smarter social care
Facebook page administrators can now use visual content to further engage customers looking for social care resolve.
42% of web users don’t notice retargeted web content
Brands should focus on producing educational content for organic search, and minimize efforts on retargeting because it may not work.
Brands can become moms’ one-stop-shop if they build trust
There’s a lot at stake if brands establish themselves as a mothers’ helper through web content – this demographic drives online conversions.
What you think you know matters most for conversions
A study suggests that consumers’ purchasing decisions are influenced by how much they think they know, not what they actually do.
40% of consumers admit social sway impacts purchases
Social media marketing is proving to generate leads and conversions for participating brands.