Capture mobile commerce with social marketing
Rising mobile traffic might give marketers anxiety if sites lack responsive web design, but a study shows social marketing can help.
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Email marketing maximizes ROI for real estate agents
A survey of real estate agents shows that email marketing is the most important practice for professionals in that industry.
LinkedIn promises sponsored ads in news feeds will be relevant
LinkedIn brings sponsored updates to users’ news feeds, but it assures the social media content will be relevant to interests and goals.
Customer satisfaction woes as search, social struggle to find balance
Americans are increasingly dissatisfied with the level of audience targeting and ads found on popular search engines and social media networks.
Fortune 500 companies have corporate blogs, use social
Marketers should consider corporate blogging and social media marketing – two practices common among Fortune 500 companies.
Some sites are exceptions to the SEO ‘no duplicate content’ rule
It’s well-known among webmasters that publishing duplicate web content is SEO suicide, but Matt Cutts reports it’s safe when appropriate.
3 common traits of the average Twitter user in America
A new study from 360i shows how Americans use Twitter compared to their U.K. counterparts.
Consumers not consuming video content in the same old way
There’s no denying that video marketing’s growth, and brands must consider consumers’ habits when creating effective advertising strategies.
Marketers to create native ads for increased engagement, traffic
Marketers are experimenting and embracing native advertising. Most gauge success by engagement metrics.
Digital tools are not the death of writing [study]
Despite traditionalists’ fears, digital tools don’t always compromise editorial standards or engagement when creating content for SEO.