Targeting U.S. consumers? Get in while the Pinning’s hot
There is money waiting on the table for B2C brands that develop Pinterest business pages to engage U.S. consumers.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile paid campaigns offer more clicks, but what’s at risk?
Paid search ads are winning more clicks in mobile SERPs, but marketers must weigh the benefits against the costs to asses true value.
More spend for more content [data]
New studies show organizations are increasing their spending on marketing channels like social, video and even PPC.
Branding ‘the most important’ component to SMB success [data]
A new study shows how even small businesses see the value of branding throughout their internet marketing efforts.
Marketers strive to marry SEO & content writing
Marketers see their SEO and content writing as independent strategies, but the two channels must work as a couple.
Is the new Reddit insight tool a Bandaid for UX?
A new Reddit tools aims to lend context to its web content, but does it actually shed light on what might be missing from user experience?
Use audience targeting to improve content marketing results
Internet marketing yields a lot of data, but it’s only helpful if brands use audience segmenting for context that drives conversions.
Google’s teaching SEOs how to fish for examples
Google isn’t providing SEOs with examples of bad links impacting their search marketing performance yet, but it might in the future.
Links provide SEO benefits, Authorship not active algo yet
The 2013 Moz Search Engine Ranking report reveals some tried-and-true SEO practices continue to drive results, while anticipated algos loom.
Brands catch on to mobile optimization trends, improve UX
Companies are increasing their mobile SEO efforts to improve UX and generate leads through smartphones and tablets.