The best time to send email blasts? Depends on the device
Consumers read content on multiple devices, and a new study shows daytime is best to reach desktop users, nighttime for tablet owners.
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Retail sites getting slower, leaving money on the table [data]
A new report shows that online retailers aren’t proactively maintaining site speed, despite its direct impact on profit margins.
New LinkedIn features connect brands with key influencers
LinkedIn introduced a new feature that can help marketers get their messages in front of the right industry influencers.
Does Yelp hide user-generated content from its users?
A new study suggests Yelp shows more 1-star and 5-star results, despite more middle-ground posts going live on the network.
Google cautions use of alternate domains that geotarget other areas
With .com domains at a premium, some webmasters are looking to build presences on alternative domains – a practice Matt Cutts says is risky.
Data: Retailers catch early shoppers with web content
Online shopping changes how consumers purchase items and their research habits. Brands must plan ahead with digital content strategies.
How good is your PPC content? New AdWords reports add insights
Marketers should note that Google is undergoing a number of changes, including Quality Score reports for companies’ AdWords campaigns.
Social marketing for SEO: Google patents new search filters
A new patent filed by Google may be part of wider efforts to merge social media marketing and search results.
Unoptimized social media content alienates consumer demographics
Marketers must tailor their content and distribution channels for target audiences to earn engagement and drive results.
Repurposed content: Nurture leads and net profits
Marketers are savvier with their content marketing strategies and new technology makes it possible to target prospects more effectively.