News

​New initiatives aim to bring credibility back to search marketing, as ads cost more but produce​ ​little to no views.

A new study reveals that social content receives additional positive votes when conversations are started by one positive response.

In 2013, local search ranking signals are not so different from those that influenced PageRank last year, a Moz survey finds.

Consumers don’t always want personalized results online. Custom content is embraced on some channels, while organic is preferred in search.

Twitter’s user base is increasingly diversified, making the social network an ideal fit for marketers targeting wide audience demographics.

Brands recognize content marketing is key for web success and find it’s effective for driving leads from social networks to company websites.

Brafton is introducing the next Hashtag of the Week, #RealROI, and featuring the top responses from last week’s campaign, #video4thewin.

Marketers will no longer be in the dark about manual webspam actions Google takes against their pages. The search engine recently announced a new feature for Webmaster Tools that details when the webspam team has manually punished a site for publishing spammy online content or bad links. When SEOs visit Webmaster Tools, they can click… Read more »

Social and video marketing are better together than apart. Combined, these internet marketing practices fuel engagement and brand awareness, a study finds.

Marketers are developing new strategies and goals to keep up with the social media landscape, but they’re looking for the same returns.