Best-in-class SEO strategies are rooted in analytics [study]
The key to highly successful SEO strategies? In-depth reporting and dedication
to content, according to a study.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers – Start creating Pinviting Promotions
Pinterest announced it will bring sponsored ads to the network, allowing brands to create more direct paths to conversions.
On second thought, +1s do not impact search ranking [study]
A study that proved +1s correlate with stronger search signals is debunked, but finds G+ still offers SEO advantages.
Will your branded content get the ax in Facebook News Feed detox?
The survey Facebook used to develop its News Feed algorithm might push brand content out of site if users find it irrelevant.
Cutts on similar website content, multiple domains: Duplicate or safe?
Matt Cutts says brands are safe from search ranking penalties if they have web content on multiple domains (for a good reason).
Visual content marketing has arrived… and it’s huge
Social media isn’t just for sharing words. New data suggests marketers distributing strong visual content marketing campaigns win on the web.
Mobile device take over: Is your SEO strategy up to speed?
A growing body of evidence suggests mobile devices are the future of search marketing and brands are advised to make adjustments quickly.
Email content counts more now than ever (Thanks, Gmail)
With a new Gmail inbox format, email marketing content is held to higher scrutiny – marketers may need to work harder to keep their brand messages in front of consumers.
Hashtags – Are they in or are they out?
Hashtags are everywhere, but new data suggests they may not actually provide better engagement and some people say they’ve had enough.
LinkedIn brings in most new businesses for social marketing campaigns
LinkedIn is pulling ahead as a leading social media marketing channel for bringing in new business prospects.