News

Google usually preaches the benefits of quality content for search success, but Matt Cutts says links are the way to improve PageRank.

In an attempt to disprove the “Bing- it-on” challenge, a study finds Google still leads, but by a margin slimmer than expected.

Google Glass is an innovative device that appeals to a limited audience, but SMX speakers think it will impact search strategies eventually.

A poll shows that fewer sites than expected saw their pages recover with the softer Panda algorithm, and their web content might be to blame.

Last week, SMX East experts shared structured data tips, but one panelist got an earful from Google over potentially bad semantic markup advice.

Last week’s SMX experts offered Authorship implementation troubleshooting insights. Bylines can be tricky – but beneficial for SEO.

Google announced Penguin 2.1, an update that is expected to significantly impact less than 1 percent of all searches.

Authorship could be the next big thing, but recent conversations from #SMX East suggest there are times when author markup is not optimal.

Authorship might be the “shiny, new thing” in SEO, but SMX experts (and Brafton’s strategists) agree it’s more than a flash in the pan. Theories of AuthorRank aside (and Google’s Webmaster Trends Analyst and SMX speaker Pierre Far says they are ONLY theories), the Author Badge is measurably helping results get higher click-through rates. Plus,… Read more »

Marketers look for ways to make their search and social drive stronger ROI, but it may be as simple as putting campaigns under one roof.