Why your CEO should share content [data]
Executive teams must support social media marketing efforts with regular participation to reach goals and fuel results.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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‘Duh’ stat of the week: Pinterest provides traffic for women-centric brands
A study finds Pinterest is a prime source for original traffic referrals to brands that cater to women, but still a dry well for paid ad clicks.
Google announces #hashtag search: More rewards for Google+ content
Google’s new hashtag search adds G+ social posts to SERPs. Here’s an overview of the potential impact on PPC, SEO and social marketing.
B2B marketing gets a budget bump in 2014 [study]
B2B companies are putting more budget toward marketing in 2014, with digital marketing and social media at the forefront of their plans.
Google improves UX with seamless navigation, simple logo
To accommodate internet users’ multi-device habits, Google changes its logo and products bar for better UX.
Integrated marketing – The way to the Millennial man’s wallet
Marketers are leaving behind the traditional advertising methods in favor of cross-channel approaches that appeal to today’s consumers.
Mobile search – A blessing or curse for marketers?
Data shows more web browsing is taking place on consumers’ smartphones rather than desktop computers, a trend that’s proving marketers need mobile strategies.
Do restaurants serve social marketing on the wrong networks?
Restaurants are getting savvy about social media marketing, but they may still be missing the mark with misguided investments.
Most outsourced content? Videos and graphics [stats]
Visual content is playing a bigger role in brands’ web marketing success, but data shows brands can’t execute graphic campaigns without help.
Why mobile is the next SEOpportunity
As more consumers use their smartphones to access the web, marketers must adjust their SEO strategies to optimize for mobile.