SEO update: Google wants your content to be faster
Google launched a new content analytics report that tells marketers where their web content is lagging and provides actionable suggestions.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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37% of marketing teams don’t understand content analytics
A recent study reveals brands still lack content analytics skills needed to create competitive campaigns.
Make videos people really watch & share
Video marketing is a top priority for many brands, but marketers must go beyond promotional videos if they want to earn impressive ROI.
What to expect when you’re content marketing – Conversion rates will vary
Survey data from MarketingSherpa revealed conversion rates are not the same for industries across the board, and marketers shouldn’t expect them to be.
There’s no SEO drawback to responsive design
A recent Webmaster Help Channel video addressed a question that’s becoming important in a smartphone-driven era: responsive design or m.site?
YouTube – not Facebook – is Millennials’ favorite social network
A new survey of young consumers reveals that YouTube is threatening Facebook as the social media king.
Marketer or mind reader? How Google’s new interests tab blurs the line
New Google Analytics interest tab provides marketers with a better glimpse into visitors’ habits and preferences.
Restaurants must bring their table manners to social marketing efforts
Around 80 percent of restaurants use social marketing to drive traffic and engage customers, but they need to become more sophisticated.
Content marketing is participation, not persuasion: #SESCHI keynote insights
Successful content marketing requires participation from internal stakeholders and external audiences. Read SES CHI’s keynote on content.
Social marketing only works if it’s in real-time [study]
A new study proves marketers have a small window in which to respond to customers’ posts on social sites and missed opportunities can be costly.