Why marketing strategies TOO focused on results may topple the sales funnel
Marketers realize they need results-driven strategies to get ahead, but they may be losing sight of the big picture for immediate success.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Is Pinterest the next social marketing superstar?
New studies show Pinterest is no longer a social media newcomer with untapped internet marketing potential – It’s a leader in the digital landscape.
Surprise SEO hit for Rap Genius: Do content links cross penalty lines?
Rap Genius learned the hard way not to solicit links – good content should earn it. Learn how to avoid similar Google SEO penalties.
Why brands should be more concerned with webrooming
A new poll suggests marketers should be just as concerned about webrooming as they are with showrooming.
The social marketing game in 2014: Think diversity
The time has come for brands to get on new social platforms because 42% of Americans are using multiple networks.
Content marketing, it’s about to get louder
The digital marketing landscape has already moved past plain-text publication with visual elements and streaming video, but it might appeal to buyers’ auditory senses soon.
45% of brands are content marketing flakes – Don’t leave customers hanging
Marketers must prove they’re achieving goals, but they are losing ROI if they do not follow-through once leads are in the sales funnel.
Writers & content producers need AUTHORITY for rich snippets
Google confirmed its ranking signals have been updated and 15 percent fewer Authorship snippets are showing in results pages.
Entertaining stories are the key to content memorability
Marketers must create compelling content that does more than take up space online – Entertain audiences and tell interesting stories.
Online checkout drives holiday shoppers to record-breaking year
As predicted, consumers spent more online during the holiday season for a record-breaking Q4.