Follow Google and American Idol’s lead for super calls to action
Capturing leads requires brands to build the right architecture to direct users from search results to preferred actions.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook gives more weight to visual media than statuses [study]
According to Facebook’s latest update, statuses won’t be as visible in customers’ newsfeeds as videos and other media.
Friend of a friend of a brand: Facebook tweaks its sharing algorithm
Sharing content on Facebook just become a lot more important thanks to the network’s change to its newsfeed.
Give Google as much information as possible…just in case
Even Google doesn’t know what data it will use to rank pages in the future, so hedge your bets and include as much as possible.
Facebook & WhatsApp update: “$19 billion was a good deal”
Facebook’s Mark Zuckerberg things the money he spent to acquire WhatsApp was totally worth it and marketers are smart to take note.
Speedy email campaigns lead to more conversions
The faster you can reach customers with email marketing messages, the more likely you’ll be to see higher-than-average conversion rates.
Custom content is the way to reach Millennials, the most ethnically diverse generation
Marketers shouldn’t shrug off Millennials’ love of personalized content – it creates a window into what makes this generation different.
Bing demonstrates how to set a marketing schedule
Companies shouldn’t just target subjects that interest their customers – they should be aware of the season and produce content to match.
Increased video viewership requires new content
Duplicate content is generally bad for search efforts, but re-purposing old content might help you keep up with the growth of video.
Anticipate customer research from every channel
Web marketing doesn’t just mean getting your name out there – it requires building up a reputation among customers.