Marketers could be getting more out of digital channels
Knowing what is necessary for a web marketing campaign and actually accomplishing it are two entirely different challenges for businesses.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Twitter’s latest feature separates users’ fave social content
Twitter’s latest update allows users to segment content and serves as a sign that social media marketing is here to stay.
Content marketing doesn’t have to share time with television
TV might be a powerful advertising medium, but it isn’t taking away from content marketers’ video campaigns.
Instructional blog content has the longest shelf life [data]
Marketers are misled if they think how-to posts are only a fit for Buzzfeed readers – this format is the key to consumers’ attention.
Brafton is attending ClickZ Live (SES NY) to share content marketing insights
Brafton will be at ClickZ Live April 1-3 in New York to talk about content marketing strategies and how SEO has evolved.
Content marketing should focus on engagement & sentiment
Recent data backs up the idea that, as far as social media marketing is concerned, it’s all about quality – not quantity.
Some content is “must-have” for B2B sales [study]
Some content is important for B2B relationships, and other types are essential.
Older and younger customers depend on different social media [study]
Businesses should carefully consider which social networks they use depending on their target customers.
Brafton will be at LeadsCon West in Las Vegas March 25-26
Brafton will be at LeadsCon West in Las Vegas on March 25 and 26 to talk about how content marketing drives results online.
In-depth articles benefit from Google’s elusive Author Rank
Google wants to give authoritative writers credit for what they create, so businesses should take advantage of this rank whenever possible.