The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers expect email boom
More than eight in ten marketers anticipate increasing their use of email marketing over the next 12 months, a new survey has revealed. Datran Media, a digital marketing firm, questioned more than 2,000 US marketing
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Mobile marketing to reach $24bn by 2013
The mobile marketing industry will grow to more than $24 billion worldwide by the year 2013, a new report has predicted. A study by ABI Research has claimed new platforms for advertising-supported mobile content are
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Email marketing ‘must be interesting’
Websites considering revamping their email marketing strategy for 2008 should ensure their communications contain interesting and engaging content, an expert has commented.
Online strategy fi
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Online strategy fi
Election ‘to be ruled by social networking’
The presidential election is to be dominated by social networking, it has been claimed. Debra Aho Williamson, senior analyst at internet commentator eMarketer, notes that each candidate has a social networking profi
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Google maintains market majority
Google continues its dominance of the US search market, a new study has revealed. Research conducted by market monitoring firm Hitwise revealed that Google possessed more than 65 percent of all American searches dur
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Email marketing budgets ‘to soar’
US spending on email marketing will grow to $2.1 billion in 2012, from $1.2 billion last year, it has been predicted. JupiterResearch, a firm specializing in consumer technologies, has stated that marketers have mad
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No, not that kind of Link: Google teaming up with Nintendo to release search engine game
While it probably won’t have the impact of a new Super Mario title, Nintendo’s new collaboration with Google has produced a game that’s getting attention: Ando-Kensaku, a Wii game, will center on s
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News is dead, long live the news: The rise of an online industry
It’s too easy to predict the slow demise of journalism. We’ve heard the concerns before. The advent of the internet opened the floodgates, diluting editorial standards. The blogosphere ushered in an era
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