The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Types of Interactive Content Marketing and Examples To Inspire
Interactive content marketing, done right, can boost engagement and lead gen. Here are common types of interactive content and examples to inspire.
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Large Action Models (LAMs): What Are They & Can They Replace Marketers’ Segmentation Strategies?
A couple of Japanese companies are exploring how large action models (LAMs) can enable hyper-targeted marketing to boost sales. But how do they work? Let’s explore.
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Building a Content Operations Framework: The Key to Streamlined Productions
What exactly is a content operations framework? Get your answer here with a breakdown of key components, workflows and automation benefits.
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Content discovery 101: Everything you need to know
Let’s take a look at the basics of content discovery and various tools and sites that marketers can use to reach their target audience with great content.
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What is an email blast? (+ examples and use cases)
In recent years, email blasts have grown more nuanced and thus more useful to content marketers.
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Tone and Style: How Writers Adopt the Right Voice
Learn how writers master tone and style to craft authentic, engaging content that builds trust and makes every brand voice shine.
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AI Prompts for Sales Teams: Use Cases and Templates To Streamline SalesOps
Considering AI for SalesOps? These AI sales prompts can help you automate and streamline processes, so your team has more time to focus on the client.
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How To Scale Content Creation: 6 Smart Strategies for Increased Production in 2026
Learn 6 proven strategies for how to scale content creation without sacrificing quality: master AI automation, repeatable workflows and smart repurposing.
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