The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Pepsi’s Marketing Strategy: 4 Lessons From 6 Decades of Advertising (Infographic)
Pepsi’s marketing strategy has evolved over the years, giving marketers of all disciplines plenty of inspiration.
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Win the Inbox Battle: Newsletter Engagement Strategies That Actually Work in 2025/2026
Define your email newsletter strategy! Explore key components, from subject lines and personalization to optimizing design and CTAs for click-through.
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What Is AI UGC? How To Approach User-Generated Content in the AI Era
Brands are using AI for user-generated content. Read the difference between key acronyms and how to use AI ethically for your social proof campaigns.
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October AI in Marketing Roundup & Rundown: Google’s AI Ad, Automated Influencer Marketing + New ChatGPT Search Data
An OpenAI restructure is underway, influencer marketing gets the AI treatment, Google’s first AI-generated ad and more in October’s AI in Marketing Roundup.
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Why Workflows Are Critical for Successful Content Marketing
Content workflows turn hectic processes into smaller, more easily achievable project milestones that are more rewarding for everyone.
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Let’s Unpack the Em Dash Backlash
When I started working at Brafton in 2015, I was trained on Brafton editorial standards. We follow AP Style (most of the time); we spell “white paper” as two words; we don’t use the Oxford comma; we do use the em da
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Email Copywriting Formulas That Convert: Templates and Formulas
In email marketing, where brevity is of the essence, a few sharp words are often the difference between a trashed message and one that gets a customer.
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Deloitte Made a Big Mistake — and It’s Another Caution to Every Marketer Using AI
Deloitte had an AI slip-up on a government-contracted report. Read what happened and lessons marketers can learn to avoid reputational damage and a PR nightmare.
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