The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
From List Hygiene to Deliverability: Maintaining a Healthy Email Program
Learn why your email programs may be faltering and how to breathe new life into your next campaign.
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8 Types of Podcasts: The Complete Guide to Audio Content Marketing (Infographic)
Explore the role of podcasts in engaging new segments and why they’re a powerful tool in today’s content landscape.
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Introducing Google’s Store Widget: Boost Trust and Accelerate Sales
Add Google’s store widget to your site to showcase ratings, reviews and policies — your new key to building trust and increasing conversions. Learn more!
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4 Takeaways & Lessons Learned From Our Time at the 2025 Technology for Marketing Expo
Several Braftonites attend TFM 2025 to showcase contentmarketing.ai and chat with industry experts. Here’s what they learned about the state of AI and its role in content marketing.
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Visual Branding: The Essential Guide to Building Your Visual Brand (Infographic)
What you see is what you get when it comes to visual branding and your business. Here’s how to create a successful visual brand identity, and why it matters.
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How To Beat the Blank-Page Writer’s Block
Struggling to start a new piece? Learn a step-by-step pre-writing system to beat blank-page writer’s block and draft faster with confidence.
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A Quickstart Guide to an Impactful Thought Leadership Marketing Strategy
Create a thought leadership marketing strategy that repositions your brand and builds authority as a trusted information source. Let Brafton show you how.
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ChatGPT Has Apps Now — What That Means for Marketers
Apps for ChatGPT are here. Here’s a quick feature update, 3 important considerations when choosing your next AI marketing assistant and features that matter most.
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