The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Sales Page Copywriter Tips: How To Write Effective Sales Copy (or Hire Someone Who Can)
Sales pages require the expert touch of a copywriter who knows how to convert customers. Here are tips for writing your own pages or hiring someone.
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How to perform a fake followers check and purge the phonies
Social media bots and other fraudster accounts are a growing problem. A fake followers check can help content marketers retake control of social media efficacy and get real engagement from real people.
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Preparing for Calls: Tips and Best Practices for Less Stress
Discover key best practices to try, reducing stress for your next call, client meeting or internal debrief.
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3 Impactful AI Use Cases Every Marketer Can Leverage Now
The ways in which you apply AI to your workflows matters a whole lot when it comes to value. Here are three impactful AI use cases marketers can try right now.
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The Ideal Content Marketing Funnel Template
Learn how to set up your content marketing funnel to generate leads, assist your sales team and achieve your commercial goals. It’s easier than you think.
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Sales Reps vs. AI: Will AI Ever Replace Salespeople?
AI looms over many jobs as a shadow waiting to enshroud the humans who currently carry them out. But will it ever replace salespeople? Here’s what we know.
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The Red Pen: How Good Writers Become Good Editors
Learn how to be an effective, helpful editor by wielding the infamous “red pen” with confidence, comfort and your own style.
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November AI in Marketing Roundup & Rundown: Tons of New Google AI Products, User Controls for Seeing AIGC on TikTok and More
A slew of new Google AI products, ridding TikTok feeds of AI content and a reminder that AI integration is a slow and steady process. Read more in this month’s update!
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