The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How Often Does Google Analytics Update? What To Know (and When To Act)
Google Analytics updates every 24-48 hours, so your strategy planning must work with that. Here’s how.
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Building a Data-Driven Email Segmentation Strategy: A Guide for Marketers
From lifting your bottom line to improving click-through rates and customer lifetime value, how to build a data-backed email segmentation strategy.
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Back to the Basics: Protecting Brand Voice and Quality in the Age of AI
And AI isn’t just shaping how content is produced — it’s reshaping how content is found.
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From Panda to AI Mode: Why Content Creators Need To Raise the Bar Again
Last week, we exhibited at the Technology For Marketing (TFM) Expo at London’s Excel. We were there to promote contentmarketing.ai, our custom-built platform that helps marketers create quality content using AI. Uns
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How To Create a Case Study: From Ideation to Distribution
Learn how to create a case study that highlights results, builds credibility and wins clients. Follow our step-by-step process with examples and pro tips.
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September AI Roundup & Rundown: New ChatGPT Usage Data, Universal Translation and the Top GenAI Use Case According to New Research
OpenAI unveils new insights about how people use ChatGPT, corporate comms stand to benefit the most from generative AI and universal translation is on the horizon.
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The Ultimate Email Marketing Glossary: Terms Every Marketer Should Know (Infographic)
Email marketing has a jargon all its own. From the basics like ‘opt-in’ to abbreviations like CAN-SPAM and CASL, this blog details some of the most important terms.
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8 Curated Content Examples to Help You Master The Curation Game (Infographic)
Discover how content curation can help you better connect with your audience – and get inspired by these 7 top curated content examples.
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