The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Do You Need to Use AI To Win AI? Marketers vs. Consumers in the Age of AI-Powered Search
Nearly every conversation about search now includes two little letters: A & I.
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Guest Posting Secrets: What SEO Pros Know That You Don’t (Yet)
Guest posting still works in 2025 — if you do it right. Learn how to find the best opportunities, build backlinks and avoid common mistakes.
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Smarter LinkedIn Marketing: Using AI to Craft Engaging Posts in 2026
Learn how AI helps craft engaging LinkedIn posts, pick the right tools and update your content strategy for higher reach.
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6 Most Common Pitfalls of Email Marketing (and How to Avoid Them)
Mistakes are all too easy in email marketing. Broken links, list mix-ups, personalization errors, poorly chosen send times and more all serve to undermine your hard work and the trust you’ve built with your email au
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Audience Interest Decoded: The Key to Smarter Marketing Strategies
Understand audience interest, analyze demographics and optimize your content to drive better engagement and conversions as we look ahead to 2026.
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Google’s August 2025 Spam Update: What You Need To Know
Discover how the August 2025 Google spam update is shaking up global search results. Learn what’s changed and how SEOs are reacting, plus what to do next.
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How AI Is Transforming PPC Advertising: Practical Insights for Modern Marketers
Paid search is hurtling toward a new era where artificial intelligence sets the rules of engagement. As more people turn to emerging search methods, search volume for particular keywords is decreasing. At the same t
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Where’s the Traffic? 7 Referral Strategies That Will Work in 2026
Master referral traffic: what it is, why it matters, how to track it and 7 proven strategies to bring more eyes to your content. Learn more with Brafton.
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