Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Sep 10, 2025 ai Chad Hetherington

Pursuing Thought Leadership Amid an AI Avalanche: Downsides, Don’ts and Overcoming Challenges

Becoming a genuine thought leader in the AI era has its challenges, but these tips can help you outshine the rest in your pursuit of authenticity.

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Sep 09, 2025 Content Writing Anima McBrown

Revisiting Intros and Other Copywriting Strategies: A Practical Guide for Digital Marketers

Learn how to craft intros that boost SEO, engage readers and keep people scrolling. Discover formulas, examples and pro copywriting tips with Brafton.

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Sep 09, 2025 Social Media Anthony Basile

How To Leverage LinkedIn Polls for Marketing Engagement and Content Creation

Find out how to use LinkedIn polls as a marketing tool that can drive audience engagement and inspire great content.

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Sep 08, 2025 Content Writing Dan Haverty

How To Hook Readers With Your Blog Introduction (+ Examples) [Infographic]

Compelling content starts with a strong introduction. Here’s how you can take your blog post introductions to the next level.

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Sep 05, 2025 Content Marketing Molly Ploe

The 5 C’s of Marketing, Explained (Infographic)

The 5 C’s can help you develop an actionable marketing strategy. Follow up on your ABCs by learning more about this situation analysis model.

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Sep 05, 2025 ai Chad Hetherington

Social Proof in the AI Era: How You Shouldn’t Use AI + What You Can Do Instead

AI can easily fake social proof, and that’s a problem. Here’s how you should never use AI for success stories, with ethical options and use cases to explore instead.

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