The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How To Choose the Right Marketing Strategy for Educational Institutes
Develop a marketing strategy for educational institutes and hit all the major markers for clever strategic planning, adaptable tactics and repeatable wins.
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Content Writing and Copywriting: Key Differences + How They Work Together
Writing is such a diverse craft — even within the confines of marketing. Learn the distinction between content writing and copywriting.
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Best HyperWrite Alternatives for Smarter AI Writing in 2026
Explore top HyperWrite alternatives, compare features, benefits and tips for choosing the right tool in 2025.
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Contextual Backlinks Explained: The Types, Strategies and SEO Wins You Need To Know
Learn what contextual backlinks are, why they matter and how to use them to boost rankings, traffic and SEO success.
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The 7 Best Storytelling Videos Ever Created
Discover the power of video storytelling in marketing with 7 captivating examples to hook your audience.
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10 Steps To Create a Truly Impactful Content Framework
A content framework helps marketers create content that heeds guidelines and maximizes impact with overarching business goals. Here’s how to create one.
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Top 10 Best Marketing Planning Software Platforms
Marketing is complex. There are a lot of moving parts across creative teams such as design, copy production, SEO, PPC and more, which can make production and coordination confusing if everyone’s not on the same page
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8 Headline Writing Rules Every Marketer Should Know
Discover how to write effective headlines with tips, examples and rules for blogs, ads and social media content.
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