The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Your New Gatekeeper Is an AI: Why ‘Share of Model’ Is the New Metric You Can’t Ignore
Share of Model is the AI era’s new metric. If you’re not training the bots to love you, you’re training them to forget you.
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Website Marketing: The Definitive Guide (Infographic)
Properly managed, a website marketing strategy can help your business attract new customers and ultimately expand your business’s share of the market.
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OpenAI Announced GPT-5 — How Much Bigger & Better Can It Get?
GPT-5 is here, and OpenAI has big claims. Here’s what you can expect from the newest iteration of the leading model, and what marketers can expect from it.
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The Top Content Ideation Tools For Marketers
Explore the top content ideation tools for marketers. Generate SEO-friendly ideas, fill content gaps and optimize your content marketing strategy.
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What Is B2B and B2C? Key Definitions and Differences
B2B sells to businesses, B2C sells to consumers. Learn their key differences, similarities and how each approach shapes marketing strategies.
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Mad Men to Machine Men: AI’s Grand Entrance Into Advertising
Will your next ad campaign be built by robots? We break down seven real AI ad examples, plus the tech trends making it all happen.
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Jodie Bedeker: How Brafton Won the Heart of One of South Africa’s Best SEO & Analytics Strategists
Learn how Jodie Bedeker became a Senior SEO Strategist with Brafton — and what she can teach us about remote work, SEO and dinosaurs.
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10 Marketing Ideas for Travel Agents (That’ll Get You Noticed)
Travel agents and agencies have some of the most fun marketing opportunities available. Here are 10 ideas to kickstart your next travel campaign.
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