The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Where Do Google Ads Show Up in 2026?
Discover where Google Ads show up in 2025 and how to optimize placements for better PPC results, higher conversions and smarter ad spend.
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SEO vs. SMO: What’s the Real Difference? And Why It Matters for Your Marketing Strategy
Understand the difference between SEO vs. SMO to drive traffic, grow engagement and optimize your content to its fullest potential for audience reach.
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July AI Roundup and Rundown: GEO’s Real Impact, Wearables & More
Google says generative engine optimization doesn’t matter while testing a new feature that could shake up SERPs as we’ve known them. Here are July’s AI updates.
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Google Analytics 4 Reports: Complete Guide to Understanding What GA4 Is Trying To Tell You
For marketers, Google Analytics 4 (GA4) is like a kids’ toy box, brimming with useful insights, custom report opportunities and countless ways to measure user acquisition. Pop open the lid, and your whole world chan
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You’ve Got Mail: 15 Email Marketing Ideas To Inspire Your Next Send
Inspire your next send and stand out within the inbox with these 15 email marketing campaign ideas.
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AI Visibility Guide: Get LLMs To Recognize Your Brand
Learn all about AI visibility and how to get LLMs to recognize your brand in 2025.
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Jasper AI vs. Copy AI: Is It Still a Head-to-Head Comparison for Marketers and Creators?
With so many AI tools to choose from today, it can be stressful to make a choice. Allow us to help by comparing two popular choices: Jasper and Copy.ai.
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