The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social Media for Insurance Agents: Build Trust, Get Leads and Grow Your Brand
Social media has officially entered the chat, and for insurance agents, it’s no longer optional. What used to be a “nice to have” is now one of the most effective ways to connect with clients, build trust and grow y
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How To Be a Better Copywriter Today: 12 Tips
Copywriting is a rewarding career, but it’s seldom a cakewalk. Learn how to be a better copywriter with these 12 tips.
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How Google’s June 2025 Core Update Will Reshape Search Results
Learn what Google’s June 2025 Core Update means for traditional search results, AI visibility, ranking volatility, ranking drops and more.
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Work With Google’s AI Search Results — Not Against Them
Learn how to perform favorably on Google’s AI search results with high-value, accurate and well-structured information. Here’s the latest update.
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How a Call Center Gig Sparked Jhoslyn Garcia’s Digital Marketing Career
Learn how Jhoslyn Garcia answered the call to marketing and became a paid search specialist at Brafton.
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Are You Guilty of Unethical Marketing?
It’s time to talk about unethical marketing behavior, why you should avoid these devious practices like the plague and the perks of being an ethical marketer.
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Spill the AI Tea: The Real Benefits of AI Writing Tools (and How To Keep Them on Your Good Side)
Forget bland AI content. Discover how to blend algorithms, human judgment and strategy — without letting the bots write your brand story.
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5 LinkedIn InMail Best Practices (Infographic)
Discover 5 best practices for crafting effective LinkedIn InMail messages to maximize response rates and build professional connections.
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