The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Detect and Prevent These 6 Ad Fraud Types
Learn about the ways in which ad fraud can affect your business. Recognizing these threats can help you stop them.
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Can SEO Be Automated?
AI is supercharging automation across industries. But can you fully automate SEO for content marketing? Do you even want to? Here’s what you should know.
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What Is ServiceNow Used For? Key Features and Industry Use Cases
If you’ve asked, “What is ServiceNow used for?” We have the answer! Learn all about the popular automation platform and its ideal use cases here.
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Adopting GenerativeAI as a Mid-Sized Company (Infographic)
What does this Gen AI renaissance mean for our work? How do modern businesses feel about it? And, are they using it? Those are the questions we explore.
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The Marketing Leader’s Dilemma: How AI Reoptimization Can Save Your Content Strategy (And Your Budget)
Even marketing pros get content optimization wrong sometimes. See how AI reoptimization can save your blog posts from page 3 obscurity.
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What Are the 3 Types of Digital Media? (And Why You Need To Get Them Right)
Discover the three main types of digital media — owned, paid and earned — and learn how each one plays a vital role in modern marketing strategies.
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The Consequences of AI-Generated Content on SEO Performance Just Got Clearer (and It May Surprise You)
Since 2022, marketers have asked, “Does AI content help or hurt your rankings?” Ahrefs analyzed 600,000 random pages to find the answer, and it may surprise you.
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In the PPC Ring: CPC vs. CPA — Which Delivers the KPI Knockout?
CPC and CPA are key PPC metrics. Learn the difference, how each works and how to track them effectively in your campaign reports.
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