The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Looking for a New AI Tool? Try These Copysmith Alternatives
Copysmith AI is a solid tool to have in your belt, but alternatives are out there if you’re looking to switch things up. These are your top choices.
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The Role of AI in PPC in 2026 + Insights From Eric Bush, Senior Director of Paid Search @ Brafton
Here’s what to know about AI’s increasingly important role in PPC campaigns, with exclusive insights from Brafton’s Senior Director of PPC, Eric Bush.
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7 Out-of-the-Box Ideas for Marketing
Try out these creative marketing ideas to make your customer outreach campaigns stand out.
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How To Apply the Six Thinking Hats in Marketing
Want to push your campaigns to the limits with a structured approach to innovative thinking? Learn how to use the Six Thinking Hats technique here.
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Direct vs. Programmatic Advertising Explained: A Guide for Marketers (Infographic)
Discover the key differences between direct and programmatic advertising, their pros and cons and how to choose the best strategy for your campaigns.
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6 Real-Life Target Audience Examples to Help You Define Your Own (B2B and B2C)
To create effective messaging within your marketing campaigns, you first need to define your target audience.
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Content Marketing Tips for Travel and Tourism Companies
Content marketing in the travel and tourism space is a unique adventure. Journey along with us as we unpack it all.
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August AI Roundup & Rundown: Google’s AI Mode Goes Global, AI Investment Nets No Return and a Bubble Bound To Burst?
August marked a palpable shift in public opinion on AI, triggered by GPT-5’s release. Read all about that and more in this month’s AI Roundup & Rundown.
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