The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Silent Threat to E-E-A-T: Bad Sources and Invisible Bias in Marketing Content
Your E-E-A-T isn’t failing at the draft stage — it’s failing at research. Bad sources and hidden bias quietly erode trust long before you hit publish.
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Top User-Generated Content Tools and How To Choose the Best Ones for You
User-generated content speaks volumes about businesses. These platforms help streamline and simplify your UGC process.
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Doubling Down on Differentiation: How AI Can Help You Stand Above Your Competitors
When all your competitors are using AI for the same efficiency gains, how can you stand out? Get the better of your competition with these 5 AI differentiation tips.
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5 Effective Strategies for Advertising Mental Health Services
Consider these mental health service marketing strategies to transform your campaigns and deepen patient engagement.
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5 Attention-Grabbing Press Release Headline Examples (Infographic)
Headlines are a written first impression. Here are our favorite attention-grabbing press release headline examples and tips for how you can perfect your own.
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From List Hygiene to Deliverability: Maintaining a Healthy Email Program
Learn why your email programs may be faltering and how to breathe new life into your next campaign.
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8 Types of Podcasts: The Complete Guide to Audio Content Marketing (Infographic)
Explore the role of podcasts in engaging new segments and why they’re a powerful tool in today’s content landscape.
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Introducing Google’s Store Widget: Boost Trust and Accelerate Sales
Add Google’s store widget to your site to showcase ratings, reviews and policies — your new key to building trust and increasing conversions. Learn more!
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