The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook’s satire tag: A lesson in NOT dumbing down your content
Facebook add a new “Satire” tag to content that users may not interpret correctly, indicating marketers should also be more transparent.
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Google axes exact match Adwords, making all search strategies about context
Google recently announced marketers won’t be able to exclude keyword phrases that aren’t exact matches, starting in September, affirming its focus on context.
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Matt Cutts’ word – Marketing #TWIT
Truth: Everyone in SEO always takes Matt Cutts word as gospsel… one comment and Comic Sans will escape being the butt of web designers’ jokes. Marketing #TWIT
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Employee Spotlight: Meet Stacy, Brafton Sales Director
Brafton sales director Stacy Randel shares what its like to work in our Boston office.
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SlideShare is now free to use, offering B2B content marketing opportunities
SlideShare, a great tool for turning internal expertise into content, has made its internal analytics free to use – and a powerful tool for B2B marketing.
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21 percent of all ecommerce purchases take place on mobile devices [study]
Buyers may do most of their purchasing on desktop PCs, but mobile conversions are becoming common as more people browse the web on smartphones.
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Mobile Knowledge Graph results are appearing in desktop SERPs
Google is going all-in on search results that look the same on mobile devices and desktop PCs, and content marketing strategies need to take this into account stay visible.
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Stop chasing stats: A look at infographic value propostions
Marketers need to create infographics that have purpose and goals beyond distributing stats in an illustrated format.
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