The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What UX component do brands usually forget? Site search
Intuitive layouts and sleek visual designs help make brand sites easier to use, but one of the most important indicators of content marketing success may be site search.
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Brafton’s 3rd year on the Inc. List: How we got here & why we’re thrilled
Content marketing agency Brafton was named to Inc.’s 5000 Fastest Growing Companies list for the third consecutive year.
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Watch your Favorites – Twitter may be turning them into Retweets for more visibility
Recent Twitter experiments indicate the social network might soon feature a Facebook-type algorithm that affects how non-followers see social content.
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The flywheel effect: Content archive drives 61 percent more organic traffic
One company’s results show how content marketing and SEO have a flywheel effect that takes time to build momentum, but drives long-term results.
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Start the GIF party – New tool turns YouTube videos into animations
Social marketers and content producers now have an easy way to turn YouTube video clips into animated GIFs.
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5 social marketing goals supported by the new Twitter ads
Twitter unveiled a new pricing model that makes it easier for marketers to measure their progress toward social media goals.
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Better UX wins multi-device consumers and influences their purchases
Customers aren’t going from awareness to purchase in a linear fashion – they’re consuming content marketing materials in unexpected patterns before making purchases.
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Most marketers budgeting for search, email & UX in 2014
As marketers embrace the importance of digital media, they are increasing their focus and budgets on efforts to improve their web performance.
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