Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

A company sees that its traffic increased over 100 percent after optimizing its landing pages for search.

Aug 27, 2014 Legacy Lauren Kaye

SEO landing pages help company land 135% more search traffic

Brafton’s client, a technical recruiter, got better search rankings and higher traffic when it optimized its service landing pages.

Learn More

Most marketers outsource their content, but there are missed opportunities with their partnering agencies.

Aug 27, 2014 News Lauren Kaye

Don’t let these 3 things sink your digital marketing relationship

Many companies outsource their content marketing to keep their SEO strategies competitive, but they often run into the same stumbling blocks that can be resolved.

Learn More

Aug 27, 2014 News Alex Butzbach

Want Instagram marketing data? Brands can now see impressions, reach and engagement

Instagram isn’t the top social media marketing network, but it took one step closer to mass relevance by making a slew of new marketing metrics available.

Learn More

Aug 26, 2014 Legacy Alex Butzbach

Fair Use: A guide to citations & avoiding plagiarism on the web

Use this guide to determine when sharing a picture, quote or video in a content marketing context is fair use and when it’s a violation of copyright law.

Learn More

Aug 26, 2014 News Alex Butzbach

Time to start snapping? Snapchat is the third-most popular social network for Millennials

After Facebook and Instagram, 18-25 year-old consumers spend the most time on Snapchat – and social media marketers should take notice if they want to keep up with younger buyers.

Learn More

Aug 26, 2014 News Alex Butzbach

Fortune 500 companies focus on social media over blogs – should you do the same?

It’s tempting to take marketing cues from the most successful businesses, but most brands need to build something Fortune 500 companies already have: Name recognition among target customers.

Learn More