The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social metrics that matter: Google insights from #CZLSF
Google’s Adam Singer shared top Google Analytics tips for better social metrics (and overall marketing) at ClickZ Live SF.
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30 Tweet-sized insights we loved from #CZLSF
Brafton was at ClickZ Live in San Francisco this week. Check out some our favorite takeaways!
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In a twist of fate, Google experiments with … no search bar?
A search reveals that Google is serving results without the standard search bar as part of its experiments to streamline page layout.
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32 percent of users who see mobile ad content eventually convert on desktop
New data from Facebook shows that one-third of all mobile ad views yield conversions much later on desktop computers.
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62 percent of Millennials research products on Facebook before buying
The most important tool for soliciting purchases from young customers is Facebook, where Millennials do most social research before buying.
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Infographics engage visitors & entice clicks for a better CTR
Industry: Healthcare IT Content: Infographic plus written content Highlights: Custom infographic helps company see 25 percent CTR for CTAs Infographics are a great way to compress a lot of data or relay a complex pr
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Updated Webmaster Guidelines call out most guest blogging as bad content marketing
SEOs looking to build inbound links through guest blogging should stop and think about whether their approach is going to be labeled spammy.
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Only 3 percent of digital marketing budgets go to mobile strategy [study]
Considering how important mobile traffic is to online marketing, brands aren’t allocating as much of their digital budgets to smartphones as they should.
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