The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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HTTPS is Google’s new ranking signal & sites with poor encryption could take an SEO hit
Data security joins visual design as one of Google’s preferred methods for ranking content, and brands may need to switch over to HTTPS sites.
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Employee Spotlight: Meet Steve, Lead Designer
Steve’s sharing what it’s like to work on Brafton’s graphic design team, plus a little about himself in this week’s employee spotlight.
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Pinterest marketing is more than pretty pictures as the network adds conversations
Pinterest adds conversation features that encourage users to dwell on Pins and move further down the sales funnel.
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Why your blog content SHOULD read like a Hemingway novel
Content marketing is evolving and writers should channel their inner literary genius to give readers the stories they want to read.
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Facebook goes down, and social referral traffic drops 8.5 percent
An analysis of a quick Facebook outage proves just how important the social network is to brands’ visibility and engagement efforts.
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Google adds Publisher thumbnails to mobile & desktop SERPs
Google’s started showing Publisher thumbnails next to search results, and major brands are the primary beneficiaries now.
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Buyers DO find brands online – Company gets 38 percent of traffic from mobile
One Brafton client saw that qualified leads were coming from mobile searches, and its web content was key in attracting them and driving conversions.
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Twitter experiments with more social marketing visibility
Twitter is experimenting with increased organic visibility by expanding the reach of social content beyond limited follower groups.
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