Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Jun 24, 2014 News Alex Butzbach

For B2B marketers, quality content surpasses keyword micromanagement [study]

Without in-depth content, B2B prospects have no collateral resources to pass along to decision makers – so brands should be creating quality content no matter their industry.

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There are three things B2C marketers must avoid if they want to be successful online.

Jun 23, 2014 News Lauren Kaye

3 things that make B2C marketing campaigns fail

B2C marketers are reaping the benefits of online shopping, but they may be missing three ingredients that are crucial to web marketing success.

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Jun 23, 2014 News Brittany Cornell

GOOOOOAL! How marketers can win even off of the field

The World Cup is here, and we’re taking a look at ways that soccer can inspire your content marketing this summer.

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Jun 23, 2014 News Alex Butzbach

Choose your content: Videos dominate Universal Search results

Brands need to focus on showing up in Google search results by any means necessary – particularly when it comes to the most popular types of media in Universal Search.

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Jun 21, 2014 Legacy Editorial

Fourth of July or 4th of July: The summer writing guide

It should come as no surprise that our editorial team has a corner on the ins and outs of AP style. In our new monthly guide, we’re providing some of the most common questions we’ve been hearing lately from the writ

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Jun 20, 2014 News Alex Butzbach

For email marketing, relevant content counts [study]

Brands that want to reach customers in their inboxes can’t be strangers – they need to produce relevant resources for users who want content, whether they realize it or not.

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