The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Employee Spotlight: Meet Lori, Manager of Content Marketing
Lori’s sharing what it’s like to be a manager of content marketing at Brafton.
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Have you mastered the email tactics that get people to open?
Email is common practice among marketers, but some companies will see better results when they optimize for three factors.
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Join Brafton at TechWeek Chicago #TechWeekCHI
Join Brafton as we attend one of the premiere events for innovation and technological development in the country: TechWeek Chicago.
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Connected Content: How to optimize for semantic search
SEO is changing, and there is a growing focus on semantics. Here are tips for how to optimize your website for Google’s Hummingbird algo.
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Flying blind: Two-thirds of brands don’t use research for social posts
Social marketers are experiencing the similar visibility challenges as SEOs, so it stands to reason one of the most successful search solutions – testing – would apply.
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Picture perfect: Why visuals are worth 35 percent more pageviews
Companies that overlook the value of pictures – even stock images – are doing their content marketing a disservice… and even losing leads.
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AdWords and Graph Search: Every customer awareness tool counts
The more often prospects hear about a brand or see its content, the more likely they are to eventually convert, which is why they should pursue all web marketing outlets.
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Why optimizing form fills will improve conversion rates
Most content marketing strategies generate leads by collecting contact information, but prospects are only going to fill out forms if companies make a compelling offer.
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