The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Jul 15, 2013 News Lauren Kaye

Google warns webmasters about tampering with (search) history

Google says some webmasters are falsely redirecting internet users to improve SEO results, but the search engine has plans to nip the behavior in the bud.

Social as a sales tool in this week's content and coffee with brafton

Jul 15, 2013 News Ted Karczewski

Does social compel you to buy?

Brands have begun to realize that social media can actually drive qualified leads and convert prospects to loyal customers.

Yahoo's new image search feature brings high-quality images into search results.

Jul 14, 2013 News Lauren Kaye

Yahoo adds new image search function to enhance results

Yahoo continues its quest to provide users with better search experiences by bringing in high-quality image results with Getty.

Jul 13, 2013 News Lauren Kaye

Google loses ground for retail logins, gains for B2B sites

Marketers can’t deliver social media content across networks and expect great results. They must consider target audiences’ expectations.

Marketers are spending more on paid campaigns for mobile devices to win competitive SERP space.

Jul 12, 2013 News Lauren Kaye

Brands looking for quick PPC wins on mobile

Mobile PPC spend is on the rise and marketers compete for a slice of SERPs on smartphone screens.

Behavioral Marketing Tactics Inspire Content Creation

Jul 12, 2013 News Ted Karczewski

Behavioral marketing isn’t invasive – it’s effective

Marketers who track and compile customer data create stronger content campaigns that speak to customers’ defined needs, not blind guesswork.

Google's new Maps app looks to pull data from G+, making it essential brands have a presence on the site.

Jul 12, 2013 News Lauren Kaye

Do brands need G+ profiles for new Google Maps app?

Marketers must pay attention to the Google Maps app update, which appears to pull local search results from companies’ Google+ pages.

Marketers are creating stronger demand for native advertising space, which publishers are delivering.

Jul 12, 2013 News Lauren Kaye

Marketers creating greater demand for native ads [study]

Native advertising is taking off as a popular way for marketers to promote web content and publishers to sell ad space.

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