The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Jul 11, 2013 Legacy Wilfred Hirst

SEO in the fast lane – Audit your site speed

Marketers looking to improve time on site and other key performance metrics should consider running site audits to improve user experience.

Ecommerce and Content Marketing

Jul 11, 2013 News Ted Karczewski

How custom content improves conversions for ecommerce sites

Taking content marketing a step further and nurturing leads throughout the sales cycle proves the value of quality writing and the power of persuasive media.

Facebook is still the no. 1 traffic referral source for brands' marketing campaigns.

Jul 10, 2013 News Lauren Kaye

SEOs – Create something worth promoting to No. 1

Matt Cutts says the key to web marketing success is to get back to the basics and create high-quality content worth promoting.

A recent evaluation finds Google SERPs are not necessarily dominated by organic results.

Jul 10, 2013 News Lauren Kaye

Are Page 1 SERPs only 13 percent organic?

An audit shows Google’s SERPs dedicate as little as 13 percent of real estate to organic results, making this territory even more desirable.

Social Sharing on Google Plus

Jul 10, 2013 News Ted Karczewski

‘+1 feature enhancements amplify web content’s reach

Google+ users will notice more +1’d content in their News Feeds, shared, in part, by those they’re connected with on the network.

Marketers can now segment their site traffic by user.

Jul 10, 2013 News Lauren Kaye

Who does your social media content really target?

Social media is quickly evolving, but brands that deliver audience-centric web content to the right networks will see better results.

Brands can generate results by repurposing their web content on social networks.

Jul 10, 2013 News Lauren Kaye

Original content, social integration fuel SEO success

The secret sauce for brands’ successful content marketing strategies might be a simple recipe – custom content and social integration.

More than half of marketers are using Google Analytics to measure campaign performance.

Jul 09, 2013 News Lauren Kaye

56 percent of companies use Google Analytics – Do you?

A study shows more companies are measuring their internet marketing performance with Google Analytics, but some brands are still holding out.

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