The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Brands must begin nurturing leads sooner for back-to-school sales.

Jul 12, 2013 News Ted Karczewski

Attention brands: Back-to-school social marketing starts now

Twitter data shows that back-to-school shopping actually starts in July, and brands can’t afford to put off strategies to the last minute if they want to increase conversions.

instagram comes back with a new easy-embedding feature that might steal marketers' hearts.

Jul 12, 2013 News Lauren Kaye

Round 3: Will Instagram embedding push Vine against the ropes?

Instagram adds an easy embedding feature that helps brands complement text-heavy content with visual media.

Marketers must time their Tweets by audience activity.

Jul 12, 2013 News Lauren Kaye

B2Bs should Tweet before noon, B2Cs in the evening

Data shows personal and corporate Twitter account holders are active at different times. Plan you content distribution accordingly.

Marketers are urged to adopt white hat SEO practices.

Jul 11, 2013 News Lauren Kaye

Cutts on the white hat way to build link profiles

In an interview, Matt Cutts offers advice about how marketers can build links using best practices and finally ditch their black hat ways.

Marketers can rest assured a short period of downtime won't hurt their search rankings in the long term.

Jul 11, 2013 News Lauren Kaye

Don’t sweat the temporary stuff – Downtime won’t hurt search rankings

Webmasters don’t need to worry about temporary downtime because short offline lapses won’t have lasting impacts on search results.

Demographics using the web for information gathering

Jul 11, 2013 News Ted Karczewski

Boomers, Seniors consumed by the web, study shows

Older demographics have embraced the internet for information gathering purposes, and turn to it more often than television.

Content Writing for the Web

Jul 11, 2013 News Ted Karczewski

Publishers not embracing Authorship and its SEO benefits

A new study shows that brands fail to embrace Authorship technology despite its many benefits.

Marketers must deliver social media content for consumers craving real-time updates.

Jul 11, 2013 News Lauren Kaye

Deliver content bright & early to counter social FOMO

Marketers can relieve their social media users’ fear of missing out (FOMO) by delivering content early and often.

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