The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google+ social content shares to overtake Facebook by 2016 [study]
​A study from SearchMetrics projects social shares on Google+ will surpass those on Facebook’s in the next three years.
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Google changes guidance on SEO ranking: quality over link building
Marketers were wise to pay attention to Matt Cutt’s warnings about SEO shifts, as Google recently updated guidance on search rankings.
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Yelp announces new feature that closes gap between local SEO and sales
With strong calls to action in their online content, companies can turn local search queries into conversions.
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Social marketing to fuel growth for major U.S. retailers [data]
​A KPMG report finds big retailers that operate offline will increase investments on social media to drive ROI.
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Video content reaches almost 85 percent of internet users
Brands looking to diversify their marketing efforts should include video content now that 85 percent of web users view streaming media.
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Seven Content Marketing Insights To Fuel Success [List]
Brafton highlights seven key insights from 2013 to fuel content marketing success for any brand.
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Marketing evolution: Video and email drive content ROI
​A high-percentage of brands may not include video in email collateral, but the practice improves CTRs and brand visibility.
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To combat rising CPC, marketers must focus on SEO
Adobe recently released data showing CPC is on the rise and marketers need to focus on SEO to dominate SERPs.
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