The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Sources compete to prove the content ROI of Twitter marketing [data]
​Analytics firm SumAll and a Twitter case study suggest Tweets produce ROI for brands using a mix of organic and paid products.
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Travel brands Tweet their way to social media marketing success
Travel brands earn four of the top 10 spots on the 2013 Social Brands 100 lists, with airlines embracing customers’ favorite networks.
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Americans migrate to alternative search engines in spite of PRISM
​Internet users upset about PRISM have started to use smaller search engines that promise privacy and serve high-quality online content.
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Tweets inspire real-time content
Real-time Twitter marketing can create opportunities to engage like-minded peers and amplify core branded values to wider audiences.
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Will brands lose clicks at hands of new Google Image Search arrows?
Some search analysts noted Google now includes navigation arrows in image searches, which might cause brands to lose clickthroughs.
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eBooks: Where to Start and How to Finish
Brands can create ebooks to educate and inform prospects, pushing them toward conversion.
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Facebook not supporting brands’ sponsored search results now
Facebook is putting its sponsored ads on pause as part of its larger efforts to streamline social media marketing options.
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Bing introduces marketer-friendly content analytics for ads
Bing announced the Change History Graph is coming to paid ad campaigns to give marketers data that fuels internet marketing strategies.
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