The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google regains market share in wake of SEO updates
Marketers who optimize content marketing strategies for Google’s ranking signals will be rewarded with high visibility.
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Keyword combinations fuel PPC results in financial services industry [data]
​Bing Ads’ new study shows which keyword combinations drive content ROI for financial services brands.
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Facebook rolling out hashtags for social content, #whatnext?
Marketers may need to bring Twitter strategies to their Facebook marketing because the social network giant is introducing hashtags.
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Contests or content for converting site visitors and social followers?
Online contests drive website conversions by building hype, but companies shouldn’t overlook old-fashioned content marketing for ROI.
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Marketers take on new SEO frontiers as desktop ad spending peaks [data]
Content marketing strategies must be agile to keep up with search marketing landscape changes, including the peak of desktop ad spending.
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Unleashing video content virality – a new science for marketers
Marketers that want to create video content with viral potential must take a scientific approach to creation and curation.
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Google releases new algorithm to identify & punish spammy content
​Google’s Matt Cutts tweeted that the search engine recently unveiled a new algorithm that targets spammy content overlooked by Penguin.
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B2Bs must mix it up
B2B marketers who want to develop marketing strategies that will have an impact must create a wide array of content for every stage of the sales funnel
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