The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Automakers invest in content to build relationships with wary Millennials
​Automakers in the United States have invested in long-term content marketing strategies to fuel results and increase brand awareness.
Learn More
B2B audiences search for branded content before they buy
Marketers must generate custom content for their B2B audiences, which rely on the web to inform business decisions.
Learn More
Twitter Web Analytics feature will prove value of social media content
​Twitter is preparing to introduce a content analytics program that helps marketers measure the reach and effect of their social media content.
Learn More
Marketers are killing their SEO content with bad headlines
Marketers can increase their content writing’s viral potential by including certain verbs, perspectives and details in their headlines.
Learn More
Google acquires Waze to improve local search experience
Marketers should play close attention to local search developments as Google’s local search could integrate social signals and context.
Learn More
Can niche fields outsource content? Q&A with a tech writer
Content writing is challenging for niche industries, but Brafton asks writer Nick Kakolowsi about what it takes to get tech writing right.
Learn More
Don’t worry about the rise of mobile SEO – desktop still matters
Marketers shouldn’t worry about the fall of SEO content for desktop, a study finds consumers are hoarding their older tech devices.
Learn More
Cutts says a balance of ads and custom content is best for UX – #SMX
​At SMX Advanced Cutts told the audience to use Google’s search results as a model for how many ads to include above the fold.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
