The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google unveils new local search results display
Google announces an update to local search results that shakes up how the engine displays SEO content.
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Facebook’s new ad options give marketers more creativity, conversions
Facebook continues to roll out social media marketing features that give brands more control and creativity over their paid ad campaigns.
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Newspaper woes make web content look more attractive to brands
​Newspapers continue to erode in the United States, reaching record-low confidence rates in 2013.
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Brands’ social content now reaches one in four people worldwide
Brands must consider their unique prospects as they develop social media marketing campaigns to reach growing global audiences.
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Twitter’s @MagicRecs account delivers real-time content to inboxes
​The social media network has a new Twitter account that sends real-time content to followers’ direct message inboxes.
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Google Authorship not necessarily limited to website content
Google’s Authorship signals might extend past published website content to other filetypes, according to a study.
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Will stock photos hurt your SEO?
Google doesn’t punish sites using stock photos, but graphic content could become more important for SEO success down the road.
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Buzzword no more – “Tweet” added to Oxford English Dictionary
Marketers take note: the Oxford English Dictionary officially adds “Tweet” to its pages, a sign social media is part of the English lexicon.
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