The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google’s advising food choices – Are purchasing decisions next?
Marketers must pay attention to Google’s Knowledge Graph, which now informs consumers’ food choices, but could eventually influence search.
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Mobile content: The inspirational force behind online & offline sales
​A new study shows that affluent Americans rely on their mobile devices to educate their purchasing decisions.
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Vine climbs past Instagram for social content shares [data]
Vine recently surpassed Instagram for Twitter mentions, further indicating video content is the marketing wave of the future.
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News content readers say site speed matters most for mobile [study]
Brands with fast-loading mobile sites see better traffic and conversions from their news content because speed is the most important to UX.
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Create custom content to get more duplicate leads and conversions
Marketers are making mistakes if their web content doesn’t generate duplicate leads, as return visitors have higher conversion rates.
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Ben & Jerry’s uses social media marketing to highlight local flavors
Brands are discovering the most effective way to use social media marketing is to crowdsource ideas from audience members.
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Will in-depth online content get SERP priority?
Marketers need to steer their content writing strategies toward articles with depth and focus if they want to dominate Google SERPs, according to marketing professionals.
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Facebook simplifies ad units for greater marketing success
​Facebook plans to refine and unify its ad units to create stronger offerings for its clients.
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