The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The Website Navigation Best Practices You’ll Need
Website navigation can help improve your SERP ranking, user experience and so much more. Choosing the right style will depend on your brand. Here are some examples.
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5 Persona Examples You Can Use in Any Industry [+ Free Persona Template]
Find out the best practices when it comes to developing personas and download a free template while you’re here.
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Chris Hassan on Leadership, Creativity and the Return of Penguiy
From blank pages to bold leadership, see how Chris Hassan’s creative roots shape his problem-solving and team culture at Brafton.
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Are You Considering AI Strategy Consulting? Here’s What To Look for in a Consulting Firm
AI strategy consulting services are relatively new, but organizations hiring these experts can benefit from a tailored approach to AI adoption.
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What Is an Evergreen Story (and How To Write One)
Evergreen stories continue to be relevant long after they’re published. Check out how to make one here.
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How To Ace Your B2B Marketing Using Social Media
Social media is a game-changer for your marketing strategy, but you must use it right. Here’s how.
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How To Make PPC and SEO Work Together Seamlessly
PPC and SEO must work together to create the best possible strategy. Find out the best way to get things flowing here.
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How Does Grammarly Use AI? Let’s Take a Deep Dive Into a Top Writing Tool
As an organization, you’ll want to understand the different ways in which Grammarly uses AI, so you can decide how to implement it correctly.
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