The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
GA4 Views: What Are They and Have They Changed Since Universal Analytics?
To the chagrin of many users who rely on Google Analytics for valuable insights into their website’s performance, Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Anal
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Can AI Work Be Copyrighted? The USCO Has an Answer
Can you copyright AI-created work? The USCO says … kind of. Here’s what you need to know about AI and copyright law in the U.S.
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Here’s Why You Should Search Your Brand Name in Online Forums
Have you ever searched Reddit for your brand? If not, here are 5 reasons why you should that can reveal valuable insights about your business.
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This Study Says Companies Aren’t Benefitting From AI — Here’s Why
Researchers say that AI adoption is failing — but it’s not for a lack of tools’ capabilities. Some employees are having a hard time building trust.
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Traffic Source: A Simple Guide To Attributing Website Traffic
Learn why traffic source attribution is so important to digital marketing and find out how to make it work for you.
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What Is a Social Media Strategist, and What Role Do They Play in Your Marketing? (Infographic)
Take a walk in a social media strategist’s shoes to find out what this role entails and why it’s key for marketing, advertising and branding!
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How to live tweet an event (Everything you need to know)
How does live tweeting attract attention to your business, what types of events are best for this social media strategy and what best practices should you follow? Let this blog post be your guide.
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What Makes a Successful Blog? 5 In-Depth Tips and Examples
Discover the key elements that define a successful blog, from engaging content to effective strategies that drive growth and traffic.
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