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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Apr 08, 2025 Content Strategy Dan Haverty

4 Bad Mission Statements (and How To Do Better With Yours) [Infographic]

Defining your purpose in life is a hefty goal. Perhaps that’s why there are so many bad mission statements out there that we can learn from.

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Apr 08, 2025 Content Creation Madelyn Gardner

How To Write an Excellent Interview Article: Tips and Tricks

Interviewing someone is just one step. Writing a good interview article requires storytelling skills and more.

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Apr 04, 2025 Brafton Research Lab Aleisha White

AI Policies? Here’s What Companies Are (and Aren’t) Doing in 2026

Explore what marketers are (and aren’t) doing to govern AI usage within their organizations, why it matters and how to build a comprehensive AI policy.

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Apr 03, 2025 Paid Search Aleisha White

4 Reddit Ad Examples (and What You Can Learn From Them)

Reddit may not be the first thing that comes to mind as you map out your digital marketing strategy. This is probably one of the most compelling reasons it should be on your radar. Veering away from traditional soci

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Apr 03, 2025 ai Florian Fuehren

Company AI Policy Guide: 4 Essential Elements for Ethical AI Adoption

A company AI policy outlines exactly how your organization uses AI tools. Here are some tips on drafting an effective AI policy and keeping it up to date.

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