The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content Marketing for Charities: A Complete Guide for 2026
While charities are committed to supporting people or specific causes, simply relying on noble intentions isn’t enough in today’s digital era. You need strategic storytelling to amplify your mission and
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3 Anti-Fluff Approaches to Content Writing
Fluffy phrases are the empty calories of content creation. They might bulk up your word count, but they starve your message of meaning. A dollop of fluff might be a minor distraction to readers — but too much
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SEO Brief: Everything You Need To Know (+One Example)
Marketing without an SEO content brief is like building houses without a blueprint. You might as well build sandcastles at low tide. With a thoughtfully structured brief template, you provide clear and detailed inst
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Best Font for Email: Navigating the Good, the Bad and the Ugly (Infographic + Video)
Your email font selection means more than you think. Read on to learn the best and worst style choices for email.
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Content Marketing for Lawyers: Complete Guide for 2026
While lawyers are experts at making compelling cases in court, many seem to have overlooked the digital verdict awaiting them online. Surprisingly, over a third of legal clients start their search for a law firm onl
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How To Build a Content Development Plan (Infographic)
Here’s everything you need to know about creating a successful content development strategy.
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Cool email signatures for marketing your brand
The marketing value of email signatures is often overlooked. When optimized, they can support nearly any conversion goal.
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3 Clarifications About Google’s March 2024 Algo Updates
It’s true: This is one of the big ones. But should you be worried? It depends on how you’ve been handling your SEO and content creation activities. Let’s take a look at some of the highlights in this month’s core al
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