The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Commercial Value of Educational SEO: Addressing Common Marketing Misconceptions
Once upon a time, we wrote a blog post that didn’t generate much attention. It should have, because it was a good topic and our writer did a great job tackling the very serious matter of funny email sign-offs. We di
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GA4 Setup: Get Started in 9 Essential Steps
Google Analytics 4 (GA4) officially replaced Universal Analytics in July 2023, and it wasn’t a smooth transition. Unless you switched to the new Google Analytics, your analytics simply stopped processing data. If yo
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Dental SEO Content Marketing: How To Polish Up Your Online Presence
In the modern dental industry, the competition isn’t just about which practice has the best service, the most advanced equipment or the most convenient office hours. As the digital transformation takes hold, it’s al
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What is Predictive Marketing? (Infographic)
Discover the key benefits of incorporating predictive analytics in marketing for your business and how this data speeds your sales cycle.
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Mastering Analytics: How To Leverage Looker Studio for GA4 Data Insights
If you’re in marketing, gathering data can make you feel like a kid at the ice cream shop. You start out excited by the variety but equally overwhelmed by the choices. After serving yourself a giant portion, you end
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GA4 Conversion Rate: Everything You Need To Know
Understanding your website’s performance is vital, and one key metric to keep a keen eye on is the conversion rate. With the introduction of Google Analytics 4 (GA4), things have shifted considerably from the previo
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A Global Strategist and Mother – Fiona Spiteri’s Journey at Brafton
Meet Fiona Spiteri, a name synonymous with creative thinking and strategic brilliance in the world of sales and marketing. As Brafton’s Director of Sales and Account Management for the APAC region, Fiona
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How To Check Keyword Ranking On Google
Knowing where your website appears in Google’s search results is essential because it has a direct bearing on the performance of your digital marketing and is also a crucial sign of your online presence. We at
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