The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search Engine Marketing 101: The Ultimate Guide
Entering the world of digital marketing can sometimes seem like trying to walk through a thick fog, and yet, search engine marketing (SEM) is allegedly supposed to give you instant success. Don’t let the whirl
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10 Content Planning Tools To Simplify Content Marketing
Business can be rough, and content marketing is one of the race tracks where that becomes obvious. Over the last few years, you could watch competitors go from a gentle walk to sprints. Since the advent of artificia
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The Web’s Attention-Grabbers: Structured Snippet Examples & Best Practices
Want to fully appreciate the value of the structured snippet, a Google Ads extension that enables the search engine to give readers even more information about your business? Then you need just one old adage: “You n
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Passing the Vibe Check with Ramiro Gonzalez
As creators, marketers, storytellers and members of a global society, consuming information is a huge part of our everyday lives. But what can happen when we put down the phones, switch off the screens and let inspi
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How To Know If Your Site Is ADA-compliant
Imagine the internet as a bustling city, vibrant and brimming with information and personal opinions. Now, think of the Americans with Disabilities Act (ADA) as the civic engineer who ensures everyone, regardless of
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Google Enhances Vacation Rental Listings with New Markup Support
On December 4, 2023, Google unveiled a significant update: It’s changing how integration partners for vacation rentals share listing data. With this improvement, finding the perfect place to stay — whether it&
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GA4 360 Explained: Analytics 360 Vs. GA4 Standard
These days, it’s not unusual for organizations to operate on a “freemium”-type business model. This means that, in general, a company will provide a service for free, but it often has strict limitations on features
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How Much Do Google Ads Cost? A Guide for 2026
Navigating digital marketing in 2025, business owners and marketers often ponder the critical question: “How much do Google Ads cost?” Answering this question is crucial, as these ads play a key role in
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